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Saturday, January 18, 2014

Mad Men Re-Watch 2014: Season 2 Ep. 1 “For those who Think Young” Let’s Twist again!



Everyone looking at Peggy's work on Mad Men
Photo Credit: AMC TV 

It’s re-watch time again! Throughout the next few months we will continue our look at Mad Men with its second season. Every Saturday It’ll be a Season 2 episode in the hot seat ready for tons of discussion. Without Further due let’s get right into the Mad Men Season 2 re-watch!

Some thoughts on Mad Men’s second Season premiere as soon as I find a place to put this new copier…

“Now I am quietly waiting for the catastrophe of my personality to seem beautiful again, and interesting, and modern.”
-Mayakovsky from Meditations in an Emergency

So where were we? After a phenomenal debut season that has gone down in the books it’s time to pick off right where we left off right? We’ll get to see all the aftermath and consequences of all the big events that happened at the end of season 1 right? Don having to stitch up the family, Peggy deal with just giving up a child and the company with Duck should be main storylines to start the season right…

…Not so much as in a bold move Mathew Weiner decides to skip all of that in favor of a big time jump. Peggy is fine and back to work in her new position as jr. copywriter, Don and Betty seem to be in a good place marriage wise and Duck seems to have integrated well into the company so far (although his conversations with Roger and Don are amusingly tense). Instead “For those who Think Young” decides to reintroduce us back into this world at a more manageable time, when things are a little more normal yet tension is festering all over. Presumably we’ll get to what happened earlier later in the season (spoiler alert for newbies we do get to it) but for now we’re establishing newer and more important things for the future instead of picking up the pieces of the past.

The most important thing established in business wise in the premiere is the threat felt from the younger generation and the generation gap of the 1960’s. Duck wants younger copywriters to help satisfy some client’s needs for their ads to appear younger skewing. Of course this seems to hurt Don whose either afraid of the younger generation taking over or non trusting in anyone that’s not firmly under his wing. Throughout the episode Don is either talking about how he doesn’t trust the younger generation or the show is showing why Don doesn’t trust and at the same time feels threatened by the younger generation. Don is beginning for one reason or another to feel the pressure, something that he’s not comfortable with at this point in his career.

The other important idea established throughout the episode is how skin deep each character’s happiness is. Don and Betty seem to be fine at first, their relationship seems to be back to normal and Don is even taking her out to a grand hotel for Valentine’s Day. It all seems great on the surface but something is festering as Don can’t get up for sex, even when Betty is trying her absolute hardest. Don on the surface loves Betty with all his heart, but underneath there is something not there for Don. Same idea holds true for Betty who seems to be stuck in a rut both life and personality wise. She seems fascinated by the idea of her former friend being a call girl, trying to lift up and contemplate both the life she’s chosen in comparison to the life path taken by her friend. It all culminates into the wonderfully metaphorical car stall in which she tries and succeeds in using some sexuality and charm to lure the Esso operative to give in to her will and get her out of her rut.

Don and Betty aren’t the only ones in the only surface level happy boat though. We get only a brief dose of Joan’s personal life in this one but it seems that her relationship with Greg is happy on the surface (in her wonderfully flirtatious back and forth with Roger she implies that they are doing quite well) but in the brief glimpse that we get inside it seems that she’s more interested in Jackie Kennedy then she is Greg. Pete and Trudy are having baby troubles again and that continues to fester overtop of what seems to be, so far, a happy looking marriage (Ps love the dramatic irony in the brief conversation between Pete and Peggy in which he hints to her about his baby troubles, woops).

The final thing I want to touch on in the final mystery and Meditations in an Emergency. First of all the whole motif of Meditations in an Emergency could mean a few things, it could be Don’s attempt to connect with the young, it could be Don just being stubborn and attempting to prove the guy in the bar wrong about potentially not liking, but it could also have some other implications particularly after the passage from the poem Mayakovsky is read at the end of the episode. I think it could be a motif to represent where Don is at this particular place in time, he’s stuck feeling a little older a little detached from the life he’s living and the personality passage in Maykovsky and the modern book in general tires to show this. The final thing is who the mysterious person Don mailed the book to. It’s going to be interesting to see the development of who Don’s communicating with and how the life of Don Draper keeps on moving as this season progresses. (Some potential future spoilers for newbies: Meditations in an Emergency does come up in various places throughout the season so I’m going to keep an eye on how it ties in throughout the season and grasp of what the motif/symbol’s ultimate use and meaning is as it was something I never really paid attention to until I re-watched this episode)

Some other musings:

  • Poor Paul Kinsey who doesn’t apparently count as young and useful at all at Sterling Cooper. (Although I did like him telling Peggy that she doesn’t count when she told him how young she was)

  • If I had a problem with the episode it would be that the episode feels a little too obvious with its reintroductions to this world at times. Mathew Weiner has his small spots where he enjoys too much reminding the viewer that hey we’re in the 1960’s.

  • That being said I did like the nod to critics and fans in the physical Don takes at the beginning, when the doctor asks Don how many boos and cigarettes does he consume.

  • You can see the seeds of animosity between Don and Duck to form, they have a wonderfully tense conversation about needing the young people to come in. These are two egos that seem on a crash course and even at this point it seems that that crash is imminent.

Coming Up Next Saturday: “Flight 1” oh poor poor Pete…

That’s just me though. What did everyone else think?

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